ABOUT US
[who] we are
We are a trusted research partner, combining data and behavioral science to deliver insights that drive clarity, connections and confident decisions.
At Mindhavior, we believe the best strategies are born from truly understanding people.
MARKET RESEARCH SOLUTIONS
turning insights into meaningful stories that inspire smarter strategies and [profitable growth]
marketing [intelligence]
- Demand and Competition analysis.
[consumer and market] understanding
- Segmentation.
- Usage & Attitudes.
- Trends Monitoring.
[brand and communication] insights
- Brand Positioning.
- Ad Tracking.
- Creative Evaluation.
[pricing & offer] optimization
- Pricing.
- Concept & Product Testing.
- Conjoint.
[experience] measurement
- Customer Satisfaction.
- NPS Tracking.
- Touchpoint Mapping.
[fractional expertise] services
- Research Manager.
- Brand Manager.
- CX Manager.
OUR SERVICES
we uncover insights that guide [every stage of brand development] from discovery to innovation.
From digital ethnography to advanced analytics, we design research solutions — qualitative or quantitative — that turn questions into business clarity.
In what space will we compete?
Who is our customer?
What tensions or unmet needs exist?
How do we stay relevant in a changing market?
How do we evolve without losing our essence?
How do we design winning products, services, or experiences?
What makes our brand stand out?
How do we build an emotional connection with consumers?
How do we build loyalty?
How do we measure and enhance the experience?
How do we tell the brand story with impact?
How do we activate the brand effectively?
We adapt our research scope, methodologies, and consulting depth to fit each organization’s scale and strategic needs: From agile startups to Corporations.
FOUNDER
[laura] villasboa
head of research
Psychologist and Market Research expert with 20+ years of experience turning insights into strategies that drive real business impact.
With expertise across both client and agency sides, she bridges deep understanding with strategic vision to create more profitable products and more valuable brands.
Laura has led cross regional research programs in Latin America and U.S
Our team brings together experts from Latin America and the U.S., combining deep experience in analytics, research design, and data visualization.
